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A sub-label of Sony Europe. It distributes BR in Europe (Atlantic distributes them in the U.S.). On this subject, Greg has said "It is very very rare that a band gets signed to competing labels but it is also very very good for the artists. We are tickled pink that we have such great success on Sony because it illustrates a successful marketing plan that Atlantic feels compelled to improve upon. And when Sony succeeds we can put pressure on Atlantic to do better. It also gives us security if one label wants to drop us the other would love to pick up the territory. It also gives us flexibility in releasing albums and importing them if we have to. Its been a really good thing for us. If neither label works hard for a particular band .... then obviously its a bad thing to have two deadbeat labels. "