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"Raising my son and daughter with the knowledge that nothing lasts forever or that everything might cease is actually very valuable. It gives them perspective and allows them to treat not only their fellow humans but rare commodities better and with more appreciation". His children Graham and Ella love BR. Greg: "I'm not sure yet if it's because they genuinely like the aggressive beat or because every night at dinner I slam my fist on the table and say "God Damn it Kids......its BR that FEEDS you!".