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Jay explained that they started up Epitaph and took it to its fruition as far as BR was concerned, and "never once in my lifetime did I think I was cool for doing that. Every person on the outside wanted to keep handing us this DIY flag, 'How cool you guys are, how indie.' I don't want this fucking flag, I'm not going to fly this thing, I don't care about that shit, I'm doing this because I have to. As a concept it's fine, but it's not why I was doing it, and it's not why anyone in the band was doing it. Basically, it even wasn't true, we're total geeks; losers, that's us".